Occupation: goldsmith, software programmer and Chemical Engineer in the Sarrià Institute of Chemistry in Barcelona (Spain).

Locality: La Llacuna, Barcelona.


A bit of history...

Following the family tradition started by my maternal grandfather and then my father, I started as an apprentice in the Joieries Bagués - Masriera y Carreras workshop - around the year 1979, in Barcelona. There, I learnt the ropes next to my father, Jordi Serra, and other excellent artisans in the workshop. Six years after that, I opened my own jewellery workshop.

After finishing an M.S. in Chemical Engineering in the Sarrià Institute of Chemistry in the year 2001 I moved to Montevideo (Uruguay) where I worked as an engineer for 12 years in two pharmaceutical laboratories. During this period, I kept in touch with the world of goldsmithing, and learnt the 3D digital modelling techniques, which I also applied to engineering.

Back in Europe I worked for 3 years in the UK, Bath, at Nicholas Wylde Goldsmith. At this stage I combined both the CAD design and the assembly of the pieces, exploring the limits of the application of CAD to jewelry.

Since my return to Barcelona in 2019, I have been an engineer and goldsmith on my own account, adding 3D digital modeling to more than 25 years of experience as an artisan goldsmith.